Avenue East Cobb Redefined
Avenue East Cobb (AEC) originally opened in 1999 as one of the first outdoor, pedestrian-friendly retail developments in the US. North American Properties (NAP) entered a joint venture partnership with PGIM Real Estate in July 2021 to reposition AEC as the community’s third place. In September of 2023, NAP completed their redevelopment vision that focusing on engaging the public realm and elevating the overall guest experience through an infusion of resort-level hospitality and experiential programming. AEC has been redefined as a comfortable, family-friendly, social gathering hub that evokes a sense of local pride and inspires a new generation of memories.
7.24.23 – News trees were installed into The Plaza and additional landscaping completed around other areas of the project.
7.12.23 – Concrete was poured into The Plaza to create the new patio’s and outline for the turf.
5.15.23 – Walls in the jewels boxes were waterproofed and completed to prep for inspections.
4.25.23 – Concrete was poured to create the newly designed turn-around lanes.
3.24.23 – All underground work for jewel box 1 + 2 has been complete. The foundation for jewel box 1 (Soon-to-be Press Waffle Co.) is in progress.
2.1.23 – Signage featuring the new logo for Avenue East Cobb has been installed to the front of building F.
1.25.23 – Phase 4 of the fencing layout has been set. This is the final phase of fencing relocation around the construction. *The outer drive path will remain open and in the same position for the duration of the project.
1.20.23 – The underground work has been completed for Jewel Box 1. Construction teams are now preparing to pour concrete and begin the build-out.
12.15.22 – Construction work has begun for Phase 1 including the demolition of Bravura.
11.9.22 – Barricades have been added and parking has been adjusted to accommodate the beginning of construction.
Live Construction Feed
Atlanta Business Chronicle – 8.30.23
Westside Atlanta brewery plans East Cobb location
Atlanta Business Chronicle – 5.1.23
NOT BOXED IN, Prospective Tenants are Lining up to Snag Big-Box Spaces as a Bygone Retailer Begins to Close Up Shop.
Eater Atlanta – 2.15.23
Avenue East Cobb Lands Two Restaurants Serving Southern Pizzas and Belgian Liege Waffles
What Now Atlanta – 2.15.23
Press Waffle Co Secures a Lease at Marietta’s Avenue East Cobb Development
East Cobber – 2.14.23
North American Properties Signs Five New Deals at Avenue East Cobb
Atlanta Business Chronicle – 1.27.23
Barnes & Noble to open small store in Atlanta
East Cobb News – 1.12.23
Avenue East Cobb Raises in $4.2K for Habitat in Holiday Fundraisers
Atlanta Magazine – 12.16.22
Avenue East Cobb is getting a refresh. Here’s a peek at the plans for the Marietta shopping center.
East Cobb News – 11.29.22
Avenue East Cobb construction work begins
East Cobb News – 09.19.22
Warby Parker store at Avenue East Cobb to open Saturday
Marietta Daily Journal – 08.26.22
Avenue East Cobb facelift kicks off construction
The Stage + Jumbo LED Screen
The Deck | Soft lounge seating for all to enjoy